Freelance Jobs Bhopal
In a digital marketing job you create and run online marketing campaigns. You do this across multiple platforms, including social media, digital ads, and email. You focus on creating brand awareness and generating leads and sales. You analyze data and create content to track performance against goals. You measure and analyze the campaigns to ensure your brand message is appropriate and resonating with the audiences you are targeting. Keyword research, and website optimization are key responsibilities, as well as the updating and managing of online content.
You will work with the sales and design teams to create a presence online and reach the organization’s goals.
Key Responsibilities:
- Campaign Management:
Create and manage projects across social media, search engines, and emails in campaigns.
- Content Creation: Generate copy, create graphics, and keep the website and blog up to date.
- SEO/SEM:
Search Engine Optimization strategies and audits, as well as using paid Google advertising.
- Social media: Post management, control advertising, and measure performance.
- Email Marketing:
Newsletters and promotional emails creation and sending.
- Analytics & Reporting: Using Google Analytics for tracking performance, and preparation of KPI, ROI.
- Collaboration:
Partner with the sales, design, and content departments to synchronize focus.
- Website Optimization: Enhanced user experience and improved conversion rates.
Important Skills:
An understanding of digital channels (SEO, SEM, Social, Email).
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Analyzing data for optimization.
Content creation (that includes writing and basic design).
Knowledge of HubSpot, Google Ads, and Google Analytics.
Teamwork and communication.
Common Channels and Tools:
- Channels: Company website, social platforms (Meta, LinkedIn), email, Google Search, and display ad networks, and more
- Tools: Google Analytics (GA4), Google Ads, social media scheduling, various SEO tools, and customer relationship management (CRM).
Having a nice work-life balance is important, and most people want a job that offers some flexibility. Tell future hires about the flexibility in work hours and work weeks. Are there opportunities for virtual work? Travel? Do you have any unique benefits you want to highlight, like a commission structure, stock options, or paid parental leave.
