Freelance Jobs Lucknow
The Digital Marketing Executive focuses on creating, implementing, and fine-tuning online marketing tactics to advertise and sell a company’s services or products. The primary objectives include increasing website visits, improving rankings on Google and other search engines, collecting leads, and increasing brand recognition on Google, Facebook, Instagram, YouTube, LinkedIn, and other digital channels. Freelance Jobs Lucknow
Digital Marketing Key Responsibilities
- Search Engine Optimization (SEO): Use relevant keywords to enhance website content and improve organic search rankings on Google and other search engines.
- Social Media Management: Create engaging posts, reels, and campaigns on Facebook, Instagram, X (Twitter), and LinkedIn.
- Content Marketing: Create blogs, infographics, and videos to capture and hold the target audience’s attention.
- Pay-Per-Click (PPC) Campaigns: Strategically plan and execute lead and conversion driven campaigns on Google Ads, Meta Ads, and other advertising networks.
- Email Marketing: Create and distribute newsletters, promotional emails, and automated drip campaigns to engage customers.
- Web Analytics: Use Google Analytics, Google Search Console, and SEMrush to examine and track performance data.
- Affiliate and Influencer Marketing: Work with online affiliates or influencers to boost the brand’s reach and trust.
- Brand Promotion: Improve brand digital visibility through narrative, visuals and focused campaigns.
Marketing Automation: Use CRM tools and automation software to set, monitor, and improve marketing activities.
Competitor Analysis: Understanding the industry and competitors to create unique marketing plans.
Learned:
A Bachelor’s in Marketing, Business, Mass Communication, or equivalents.
A Google, HubSpot, or Coursera Digital Marketing course.
Basic HTML, WordPress, and site management is a plus.
Competencies:
Thorough knowledge of SEO, SEM, and social marketing.
Google Ads and Meta Ad Manager, and Google Analytics mastery.
Creative in content, design, and story conceptualization.
Writing and oral communication proficiency.
Thinking analytically in data, and result-driven campaigns.
Planning and executing multiple tasks in the given time.
Use of Canva, Hootsuite, Buffer, Mailchimp, and SEMrush.
Experience:
Certifications and a solid digital presence qualify undergraduates and newbies.
Digital Marketing Manager and Senior Digital Marketing Executive positions are on offer to professionals in the field for more than a year.
Salary:
₹20,000-₹35,000 for newbies, and ₹70,000-₹1,00,000 for experienced and managerial.
Career Advancement in Digital Marketing
Digital marketing not only encompasses a wide range of skills but also leads into different pathways you can take in your future career, some of which include:
- SEO Specialist
- Social Media Manager
- PPC/Google Ads Expert
- Content Marketing Strategist
- Email Marketing Manager
- Brand Consultant
- Digital Marketing Manager
You can even take on more focused and modern roles such as AI-driven marketing expert, influencer campaign strategist, and performance marketing analyst that have been developed with new technology and advancements in digital marketing.
Industries Looking for Digital Marketing Professionals
- E-commerce and Retail
- IT and Software Companies
- Media and Entertainment
- Education and EdTech
- Healthcare and Fitness
- Real Estate
- Finance and Fintech
- Tourism and Hospitality
Work Environment for Digital Marketers
Digital marketers can choose to work in an office, at an agency, or even remotely at home. The position frequently requires working alongside content creators, designers, and ad managers in a multidisciplinary team. The work is also creative as digital marketers can range and experiment with cutting-edge content, trends, and strategies
